![](https://freight.cargo.site/t/original/i/076a28ed0747ab6763c18af359e757219511d6473b087e2a56061ed2e2f46adb/play_black_1.jpg)
RISD Playground
Identity Design
Poster series + identity for a theoretical “RISD Playground” event promoting fun, leisure, and self-care amidst a stressful school environment. I drew on a combination of psychedelic patterns and childhood associations with play to create a colorful, slightly-nostalgic feeling of fun targeting Gen-Z undergraduates.
![](https://freight.cargo.site/t/original/i/12eb81cf1c8c37e7098e2a9c6b621ba5958bb4fc1d01e37c0bb709b664b9f9b0/play_black_2.jpg)
![](https://freight.cargo.site/t/original/i/aa1e0992ca2bd47a6bf4d6c57ff42f0c40c51d41a516aca370f4f6061b0ce63d/play_black_3.jpg)
I chose to pair Type High—an expressive, psychedelic display type by Ben Zerbo—with Circular—a geometric sans-serif that “marries purity with warmth” by Lineto. This combination captures both the excitement of play and the deeper commitments to self-care and relaxation.
Expanding the visual identity of my posters across a variety of formats forced me to reconsider how the identity translated across different scales.
Because the type treatment in my posters relied on variance, I had to strike a balance between variance and continuity across smaller-scale collateral, where the limited area favored consistent, iconographic imagery. These smaller scale collateral preserve the contrast between the two typefaces present in the original posters.
I also designed an identity logo reminiscent of the iconic RISD seal that suggests a playful smiley face. In addition to smaller scales, this logo also works at larger scales that invite more iconographic designs.
I also designed an identity logo reminiscent of the iconic RISD seal that suggests a playful smiley face. In addition to smaller scales, this logo also works at larger scales that invite more iconographic designs.
![](https://freight.cargo.site/t/original/i/1e6a1bb89d8747f798426bafdd72b564ec53fa8fced6902059b30cbf9b0810f2/abstract-collage-tests-C5.jpg)
![](https://freight.cargo.site/t/original/i/417ee1c3909ef0309d2c2d93b9acdda577a63d065dedb4679e88dadc618375cd/abstract-collage-tests.jpg)
![](https://freight.cargo.site/t/original/i/cac1a99f877939a52091bc34d17c37e2359c1fbfc2e674cfcf60305f8de34994/abstract-collage-tests-D2.jpg)
I created the poster backgrounds through collaging shots of ProvWash’s interior, the event locale, with shots of other nearby RISD buildings.